Business Studies

Direct Exporting

Direct Exporting

Exporting in the current global marketplace has become essential. For many companies exporting is a critical part of their marketing plan. However, exporting products to international market costs a lot of money especially when middlemen are involved. Therefore, it is important for firms to decide when it is feasible to begin exporting. Direct exporting requires …

Direct Exporting Read More »

Settlement of Industrial Disputes

Settlement of Industrial Disputes

The various types of industrial disputes whether they are managerial, economic or have to do with unfair labour practices can be resolved in different ways. Because industrial unrest has always been around, approaches to resolve labour disputes have been devised. These approaches to industrial dispute settlements include negotiations, conciliation, mediation, arbitration and court action among …

Settlement of Industrial Disputes Read More »

Types of Brands

Types of Branding

A product, service, person or place can develop a reputation and a competitive advantage from branding. There are different types of brands namely, product, group and E-brands to mention a few. What is Branding The process of building a unique name and identity for a product or firm is known as branding. Branding is an …

Types of Brands Read More »